OvaSure Pregnancy - Brand Identity

OvaSure asked us to create a brand identity and packaging for their pregnancy products. Being new to the market, they wanted us to create a brand that was instantly recognisable with a view to using just an icon on products in the future. We knew this identity had to be simple, adaptable and feminine. After different design options the ‘O’ icon containing the female profile was chosen. We then developed this further with colour and refined the illustration for sharper reproduction (pardon the pun)!!

Packaging Design

Following on from the logo and brand design, we created the packaging. The brief here was for a bright feminine pack that was clear and easy to understand. This was achieved by echoing the dark pink from the logo and using hero images of the product to create a break down of how to read the results.

 

Skills Used to Complete
THIS PROJECT

BRAND IDENTITY
LOGO DESIGN
PACKAGING DESIGN
PHOTOGRAPHY
IMAGE RETOUCHING
3D PACK MOCK UPS


 
 
OvaSure logo development - colours and illustration refinement

OvaSure logo development - colours and illustration refinement

Packaging design for OvaSure Pregnancy Kit

Packaging design for OvaSure Pregnancy Kit

Foil packaging mock up containing 5 tests

Foil packaging mock up containing 5 tests