OvaSure Pregnancy - Brand Identity
OvaSure asked us to create a brand identity and packaging for their pregnancy products. Being new to the market, they wanted us to create a brand that was instantly recognisable with a view to using just an icon on products in the future. We knew this identity had to be simple, adaptable and feminine. After different design options the ‘O’ icon containing the female profile was chosen. We then developed this further with colour and refined the illustration for sharper reproduction (pardon the pun)!!
Following on from the logo and brand design, we created the packaging. The brief here was for a bright feminine pack that was clear and easy to understand. This was achieved by echoing the dark pink from the logo and using hero images of the product to create a break down of how to read the results.
Skills Used to Complete
3D PACK MOCK UPS